Facebook’s F8 Developer Conference has just ended. If you have been looking to learn about chatbots, recently, all chatbots were placed on pause. Facebook’s “bot pause” is officially over, meaning you can now connect your bots to business pages just like before and start testing or playing around again.
You can read all about it here.
Chatbots. What are they?
Chatbots are synthetic intelligence coordinations which are programmed to engage customer’s interactions through the use of voice and texts. Generally, these engagements are direct and interact with people in a somewhat human-like way about limited business issues. The trending of chatbots has been initiated through the messaging apps and social media.
But why the rising popularity of chatbots?
We have all lately witnessed the rapid growth of many valuable social media canvases’ such as Facebook Messenger, Skype, and Twitter. However, the influence of using chatbot for business growth and progress has elevated the mode of online marketing to a higher level of the total. Many of the business sectors are now using the all-around chatbots to take their customers services to a different level.
Let’s have quick look at the benefits and changes that come along with the Chatbots.
From the customer perspective
1. Direct and quick responses
These artificial intelligence systems provide instant responses to the customer’s queries. Clients have less to worry about waiting for emails or phone calls when they have simple queries. Such simple inquiries may be related to operating hours, addresses, prices, and so on.
2. Swift resolutions
Chatbots can also be designed in a way that allows its users to have a quick view of the available products and services depending on the user’s preference. All the important and relevant statistics can be exchanged through the bot. With the delivery of sufficient information at the right time, decision making on the next step becomes easier.
3. Saves a significant amount of time
This system also provides customers with complete knowledge on a variety of products and services on the same site. This allows clients to make quick and informed decisions. Clients do not have to spend a lot of time talking to the management over the phone or even examining their needs on many tabs
From the business perspective
1. Providing a great deal of analytics
One of the most basic principles of marketing is to provide interactive patterns of prospective clients – their purchasing trends, preferences, dislikes and other features. These behavioural patterns provided by Chatbots creates important insights to help your business make decisions on the kind products and services to offer. They also give a deeper understanding of the solutions which needs to be absorbed for better delivery of services.
2. Improved customer service
The Chatbot system helps to provide for customer inquiries in a greatly improved way. Business clients can get enhanced answers and immediate responses to their inquiries. This will make it easy for the clients to make decisions. As a matter of fact, chatbot communications tend to be more human thus garnering improved responses.
3. Increases productivity
People do not like waiting for long these days. Just imagine the number of people a customer support manages to assist at the same time. Obviously very few people. However, using chatbots can enable a business to cater to countless people at the same time. This system has an automated accessibility to a firm’s database. This makes it easy instantly cater to all the basic queries from potential customers. Those queries which appear to be more complicated can take care of by the customer support staff.
4. Better targeting
We have Chatbots that makes it easier for business to target and serve clients in a better way. One good example of such system is the Facebook Messenger. This bot enables brands to provide targeted content on the basis of clients purchase and social networking history.
5. Reduced costs
These important systems are relatively cheap to develop. Even though the responses, abilities, and intelligence vary depending on the specific bot, developing a simple one is fast and will cost a few coins. Maintaining the Chatbots is not a problem either. The system developers offer estimations on what you can afford.
6. Making each customer visit count
Controlling the number of time customers spends on your website is one tough task. Of course, there are many alternatives to make such potential clients spend time on your page but the most outstanding option is through the use of chatbots.
You should incorporate chatbots in your business if you want to maintain good relations with your customers. It not only ensures improved productivity but also helps you cater to the customer support services to many. This, in turn, will empower and enhance your business progress.
The modern world of business has become very competitive. In order to stay ahead of the competition, you need to create a brand that your current and potential clients can associate with.
Branding is an important aspect of business. It basically answers the question of what customers need to know about your business. This information may range from the name of your business, its logo, colour, the products that you sell among other essential pieces of information.
Whether you are an aspiring entrepreneur or an established business owner, there are some practical tips you need to learn so as to create a successful brand. Some of these tips include:
Research on what clients already know about you
If you have already been in business for a while, then there are things that the customers already know about you. The information can be positive or negative and may be in form of word of mouth or online reviews.
Where there is negative information, it is important to clean your profile. Consider changing your name and logo so that you are able to start on a positive note. If you are an entrepreneur who is entering the market for the first time, you do not need to worry about this.
You need to create a business name, color, and logo that will be attractive to your potential customers.
Create an appealing Website/Blog
You need to have a platform where people can find out more about what you have to offer. Your website must have attractive photos, beautiful colors and useful content. This is the only way to ensure that potential clients will be attracted to know more about what you have to offer. You will then be able to increase your exposure to the outside world.
Partner with a reputable brand
In the current business world, you cannot make it on your own. You need to associate with businesses that are similar to yours. By associating with a business that already has a proven a track record, the potential clients will associate you with success.
With this association, they will be attracted to the products that you offer. On top of that, your business is also likely to inherit the clients that belong to the business that you have partnered with. This will give you a huge advantage over other businesses that are struggling to make it in the same niche as your business.
Increase your social media presence
Social media platforms have become important tools used for content marketing or social media marketing. This is where you can create a direct link with your potential customers. You can create accounts on the various platforms such as Facebook, Instagram, Twitter among other areas where you are likely to get clients.
The trick is to ensure that the social media site you have settled for is the one that is used most by your target audience.
Create content that is attractive, answer the questions that your clients have and ensure that you are always available when needed by customers.
Create your reputation
Inform your clients about who you really are, what you stand for and what you have to offer. Create a brand that the clients can rely on. Be consistent in delivering the best to your clients. Promise what you are able to deliver to these customers.
When you deliver on a consistent basis, the clients are able to believe and trust in your brand. They will purchase the commodities you have to offer. Package your business as one that is out to benefit the clients and not one intending to defraud them.
Sponsor event that matter to people
Have events that are not directly meant to increase the profits. You can have a holiday party or community cleaning day. Such events make it possible for people to interact with your business and its employees on a one-on-one basis. By doing such, you are able to increase your brand presence.
Let the word of mouth referrals work for you
Word of mouth is a very powerful branding and marketing tool. Ensure that the clients that you serve have something positive to say about your business. You can do this by always giving the best services to your clients.
The clients will then talk about you to their friends, work colleagues, neighbours, and relatives. By doing this, you will be able to able to win peoples hearts and have more customers.
Don’t forget other small details such as proper communication, delivery of a satisfactory customer service and proper product packaging.
In addition, creating a brand needs time. You should, therefore, be patient.
Having spoken to plenty of business owners, I feel that this is a topic that should be covered. One of the many questions I usually get is how do we get more sales?
The level of sales a business makes within a given duration depends on two key aspects; demand and supply.
The demand, on the other hand, depends on the customer base while supply depends on the available stock.
For a business to make more sales, it needs to put in place adequate measures that will lure more customers and at the same time ensure that there is enough stock to adequately meet the prevailing demand.
Explore the online market
If you want to make more sales, then you have to make use of all the available opportunities (psst… social media!) that can boost your customer base.
Fortunately, the internet provides one of the best platforms which if properly utilised, can result in a business making a lot of sales at ago.
One of the key advantages of the online market is that it covers a bigger geographical scope which means that more people can easily access a business’ goods and services.
However, for an effective online experience, there is a few requirement that your business must meet.
One, it must have a user-friendly for the target audience to easily navigate around. (I cannot stress this enough. I feel like I’m talking about target audience all the time.)
Secondly, the website needs to be able to attract huge web traffic, this means that you may need to invest in effective digital marketing techniques.
Last but not least, you need to creative, innovative and up-to-date with the current trends both in marketing and business operations.
Creating Customer Loyalty
To a business especially a startup, customer loyalty means everything to them. You don’t want to only have as many customers, buyers, your goods and services, but you also want to retain as many of them as possible for the good days ahead.
There are a number of factors that may come a long way in creating customer loyalty.
To start with, you need to make sure that you only sell quality product or services. This is especially crucial in the online market where the customer may not have the opportunity to physically examine the product before buying it; they only bank on the little confidence they have in the company.
The objective of any business is, therefore, to make sure that the product reaches to the customer in a good start and expected quality.
When a customer is happy and contented, they will not need to consider another company in the future, in fact, they are likely to recommend more customers to your business.
Secondly, make sure that your goods and services are easily affordable.
Last but not least, invest more in forming a business brand.
Outshine your competitors
Another great determinant of a business sales is the type of customer a business is up against. For a startup, penetrating the market is always an uphill task especially if you have a competitor that has dominated the market.
If you want to have the last laugh, then you need to study your opponents, identify their weakness and use them to your advantage.
Besides, you need to be always a step ahead of your main competitors and this will only be possible if you are more creative, innovative and vigilant.
If you feel that your business is stagnant at any point, it is fully recommended you do something about it.
When you hit rock bottom, the only way to go is up.
Content marketing is all about getting information to the right people at the right time. If well implemented, content marketing will help you build good reputation as well as increase your brand visibility. This will help your business grow.
Content marketing is perfect for every business because it is an affordable form if marketing and it is also diverse. Any entrepreneur will tell you that engagement in content marketing is gold. If provide valuable content that adds value to your customers, they will comment, like and even share it.
When they do so, then that a clear sign that you your brand is providing value to them. However, earning customer engagement via content marketing is not easy. You need to be consistent, creative and provide relevant information that your customers are looking for.
In this article, we are going to give you tips on things you can do to increase engagement in content marketing.
1. Know your audience
The first very important thing that you need to do to increase engagement in content marketing is knowing the persona of your audience. This way, you will be able to provide content that specifically caters for their personal needs. Studies have shown that customers relate well with content
that addresses their needs on a more personal level.
You need to conduct extensive research to know your buyers persona.
Key elements that you need to consider when researching about your audience persona include: where they live, their age and gender, their interest, their relationship status, their educational level, their income and job title and their buying motivation.
It is very difficult to engage with people that you don’t even know. That is why it is very important to first take your time and research about your audience to know what they want.
This way, they will engage with your brand because you are creating content that is addressing their needs on a personal level.
2. Demonstrate that you care about your audience genuinely
Once you identify your target audience you need to show them that you really care about their welfare.
If you care about your audience, then you will not only create content that is informative but you will create one that solve their needs. Instead of asking yourself, “how can I create content that will help me market my business”, ask yourself customer-centred questions such as what issues can my content solve for my audience? What can I write to motivate and brighten my reader’s day?
When creating content, you should always put your audience first, then your business second. This way, your customers will know that you genuinely care about them. They will return the favour and care about product or services that your business offers.
3. Create content that grabs your audience attention
Don’t just create a flat content, you need to create marketing content that grabs the attention of your audience. Your content should spark emotions on the customers and inspire him/her to take an action.
Use unconventional humor that your audience can relate with. Be unique and creative. Don’t just do things the way other marketers are doing.
Go out of the norm and create content that is unique, informative and fun to read.
4. Don’t overlook the power of headlines
One thing that most people don’t know is that in content marketing, headlines is equally as important as the content that you post. Headlines, be it for email, video or social media post matters a lot.
The first thing that people read before clicking on the content is the title. This means that if the title is not grabbing their attention, then most people will not bother to read the content that you have just posted regardless of how interesting or informative that content is.
Therefore, you need to spend as much time on title as when creating content. Always test your headline before you post it.
5. Respond to engagement
Engagement is a two way thing. Don’t expect your audience to engage with you if you don’t respond to them.
Always monitor your content and respond to comment that your audience post be it positive or negative. Studies have shown that business that engage with their audience enjoy more growth and have more loyal customers that those that don’t. Don’t wait for one week to respond to engagement.
Respond promptly. If you take too much time to respond, then your audience will perceive that you don’t value them.
Some companies believe that their work should come from in-house developers/designers/marketers but believe it or not, contrary to whatever belief it is that they might have, outsourcing your creative content actually have some benefits.
Let’s dive right into it.
1. You will get high-quality content from professionals
By consistently delivering high-quality content to your customers, you will not only maintain them, but you will also gain new ones. Most agencies are skilled in digital marketing as well as social media marketing. The content delivered (should) meet global standards, and thus you will get more traffic, leads, as well as subscribers.
2. Outsourcing saves you a lot of money
Maintaining full-time employees are expensive as they require regular salaries and incentives. Outsourcing articles, blog posts, and other projects ensure your budget is more flexible.
You will save on labour and operational costs. You don’t have to hire more people and provide training. The money that you saved can be used on other projects or even other business ventures.
3. It saves you time
It takes a lot of time to create high-quality blogs or even design your social media posts. You can save the time that is needed to research a topic, create the content and gather various materials such as images.
Hiring marketing agencies ensures that you get high-quality content in a short period of time. Plus, it gives you a lot of time to do other bigger projects.
4. The professionals create efficient content marketing strategies
This is attributed to the fact that they know the content that is most effective; they know the right tools for creating and promoting content; they know how to analyze content; and they can figure out the things that should be changed in order to get great results.
5. Utilize the knowledge and skills of content creators
For instance, if you don’t know how SEO works it is a good idea to hire someone who is well-equipped in SEO. With time you will note that as you outsource, your own expertise on the topic will also increase tremendously.
You’ll also learn new things!
6. Outsourcing leads to increase in traffic
Because the experts are able to write engaging content and use SEO techniques, that will enable your content to rank well in search engine.
7. They will provide you with different content
They create numerous content that target specific users. Creating this content in-house is both time-consuming and costly as you need to train your staff first. Outsourcing is therefore a one-stop-shop that enables you to get any content you need.
8. It helps build strong relationships with new partners
Your new trusted partners will help you anytime you need unique content in the shortest time possible. And as time goes by, both parties will understand how each other work.
So now… The question is:
When Should You Outsource Content Marketing?
If you want your business to grow, then you should definitely outsource creative content. Content marketing requires you to consistently deliver high-quality work.
This can be an overwhelming task, especially if you have other business commitments that need your attention.
Based on Demand Metric, traditional marketing usually costs 62% more than content marketing. So utilizing this marketing strategy can save you a lot of money.
1. If you lack basic skills in content marketing strategies
These skills include writing skills; marketing knowledge and experience; skills in creative design; as well as domain expertise. Even if you lack only one of these basic skills, it is still important to outsource.
2. If you need a fresh perspective on your content
As humans, we always think that we are the best. But, as much as you like your content, you will benefit more if you had another opinion from an expert. In the long run this will help in generating new and better ideas.
3. If you are planning to expand your business
Outsourcing will give you time to establish more business connections. You will also be able to start other branches. By outsourcing your creative content, you will focus more on ways you can increase your sales.
How to Outsource Creative Content
The first step is to brainstorm the qualities you want your ideal content creator to have. Consider whether you want specialists in a given niche, or if you want an agency that deals with the creation of general content.
You should also consider the frequency you’ll be ordering the content and the depth of the articles. It is also important to establish the mode of payment you are going to use.
The next step is to come up with a job advert. Indicate whether it will be an ongoing partnership or a one time job. Give as much detail as possible.
The last step is to filter received applications. Take time to go through the applications until you get the individual or agency that can produce high-quality work. You can do a background check to ensure a content marketing agency has a good reputation.
Things to Keep in Mind When Outsourcing Creative Content
• You need to be actively engaged in the creative process.
• Don’t go for the lowest price on the market. Focus on the reputation of a Content Marketing Agency instead of the price.
There are over one billion users on Facebook month and that number is always growing. Businesses are learning to take advantage of Facebook and the tools it offers.
Do you want to build your email list using Facebook Ads but aren’t sure how? I’m sharing some tips below on how to get more leads, more sales, and a hungry audience who looks forward to your every word.
Learn about types of ads
There are two types of Facebook ads you can use to connect with your audience: conversion ads and lead generation ads.
A conversion ad will take people to a landing page, which is useful if you want to direct people to your website.
However, if you want the user to be able to enter their email address without leaving Facebook, then you should use a lead generation ad.
Both types of ad campaigns have their advantages. Conversion ads are a great tool to direct people to drive people to a targeted landing page, but lead generation ads collect email addresses without forcing users to leave Facebook.
These ads can be integrated with your current email marketing software.
Offer users something of value
When you create an ad, think about offering your audience something they want in exchange for their email address. You can create a giveaway, where people fill out a form for a chance to win a prize; include opt-in to receive emails on the same form.
You could offer a free sample of a product, a discount coupon, or something educational like a white paper, article, or ebook in exchange for an email address.
Think about what your audience values and give them the opportunity to get a thing of value. Sometimes this is called a “lead magnet.”
Create an eye-catching ad
When creating an ad on Facebook, it’s easy to choose your target demographics. Think carefully about your target demographic when selecting the text and image to go along with your ad.
When you are scrolling through your news feed, what makes you stop and take notice, and how can you tie that in with what you’re offering?
In many cases, the element that grabs people is video. A well-made video can catch people’s attention and is one of the best ways to get through to your audience.
A short video with a clear call to action and a memorable story can make all the difference.
Measure your ad’s performance
When your ad is up and running, let it work its magic for a day or two, and then track how effective it was at accomplishing its goal.
As time passes and more people see your ad, you should see the cost per conversion drop. Remember that to get your cost per conversion as low as possible, you may have to refine the incentive you offer, the content of your ad, or the demographics you target, but with a little trial and error, you should be able to find a formula that works.
If you have the resources, you may even want to split test the ad. That means running two different ads to see which has the best results.
If you haven’t started on advertising on Facebook for your business or services, now is the perfect time to start.
With so many eager users right at your fingertips, taking advantage of Facebook ads has never been smarter and easier. With just a few dollars and some time, you can see your email list grow, and prompt users to take your desired action.