As most of you already know, I tend to create websites on WordPress which I feel is an undisputed leader in the world of content management system (CMS) websites.
Its popularity is attributed to its rich content and presentation (and plugins, of course!). It offers exceptional features and tools which makes it easy for web designers to develop user-friendly, responsive, and SEO friendly websites.
This content management system keeps on evolving and improving every day to match with the industry trends and provide its users something new every time.
I’ll be sharing with you below some of the latest WordPress development trends in 2018 that you need to be aware of. Understanding these trends will help you know what will work and what will not.
Enriched user experience through micro interaction
WordPress is embracing micro interaction trend to enhance user experience. This trend provides excellent visual feedback through their smooth transitions. The interactions keep the user engaged and excited which is a great way of attracting and retaining traffic to a website.
Parallax Design and Website Responsiveness
Most people are accessing websites through mobile devices. It is therefore essential to make sites responsive to give users an easy time when using them. This is particularly true for e-commerce websites where the ease of use can attract or send potential customers away. Such websites should be easily accessible through mobile devices since most people are purchasing while on the move. This will make your business grow.
Parallax design is the trend behind making the one-page website more responsive. Through parallax scrolling, a site gains a responsive feel and look. WordPress is implementing this trend to boost user engagement and interaction.
Virtual reality is one trend that is taking the world by storms from all sides. This trend is being used in gaming, scientific research, training, tours, and business simulation among other applications. Well, this trend is now in web development. WordPress is embracing this trend where it supports virtual reality content and 360-degree videos and pictures.
There are several plugins already available to aid in integrating virtual reality technology into web design. These WordPress plugins are enhancing the user experience and business. The uses of virtual reality are thrilling, and when applied in web development, it will give users a captivating experience.
Adding video content to a website is a smart branding and engaging users approach. Such content keeps users on your site for a longer amount of time and can enhance user experience. WordPress is now availing themes with video headers to make the inclusion of video content to a website easy.
Dynamic Changes by Drag & Drop
One of the things that makes WordPress an accessible content management system is the drag and drop capability. Every WordPress theme is now switching from static to dynamic regarding content editing and designing.
The dynamic mode will give an easy time for non-coder users. This will enable even those with little or no technical skills to have a smooth experience when using the platform. WordPress want to keep them motivated and taking such a move is a great way to achieve that.
REST API Upgrading
WordPress has upgraded the Rest API which makes the content management system more open. The feature allows easy sharing of content and easy management across the web. You can source content from any site on the web and give other users across the internet to do the same with your content. The same applies to Android applications and mobile iOS to do the same.
Use of dual tone designs is another trend making it big in WordPress web development. Designers are keen on experimenting with colours which will see the monochromatic trend being replaced by duotone designs.
Instead of using a bold and bright colour scheme, designers will be using an elegant colour scheme. The use of this designs assists in highlighting the typography of a website is a more brilliant way.
The above are some of the WordPress development trends making it’s hit in 2018. A WordPress website that adheres to the trends is bound to enhance the experience of the user. If you are running a commerce website, you know how important it is to give your site users’ a smooth experience. Your potential customers will have no excuse to leave your site for your competitor.
I’m not sure if any of you watched “Mad Men” but the Television show has impacted their audience positively in the advertising and marketing business sector.
Advertising is based on the virtue of happiness and involves convincing customers that the product will improve their happiness, or you know, make their lives better.
It is about the perceived value. It is through this that marketers can boost their sales significantly.
Watching the show, there are some marketing tips which you can get from Don Draper and his associates.
Don’t just strike a conversation for the sake of it. Create an emotional bond with the customer. The nature of the relationship between an individual and the customer determines the potential for retention and this promotes proper marketing. Connecting deeply with customers on a personal level is therefore recommended for marketers.
Using advertisements to tell the story of the brand is another tip which can be used by marketers. By sharing the brand’s story with customers, it is possible to develop a deeper emotional connection. As customers feel more like a part of the franchise, so does their loyalty to the brand increase. And, like I’ve shared before, they might even create their own tribe.
BE OPEN TO CHANGES
Being open to changes works magic for marketers. Throughout the TV show, Peggy, the protégé demonstrates business acumen with a predisposition to change. This, of course, increases the risk factor although there are gains to be had.
The lesson here is: You should not be afraid to take bold actions whenever the need arises.
Whenever speech does not go as planned, the marketer should be able to steer the conversation in a different direction. For instance, instead of focusing on the negative effects of a product, try placing emphasis on its benefits. This will result in the product achieving a more favourable rating with audiences,
ADDRESS THE CONCERNS
Emphasis should not be placed on writing – instead of seeking to address the concerns of the customer is a good idea too. Looking to meet the expectations of clients as opposed to writing down their requests shows them personal concern. Marketers should acknowledge their expertise and provide alternatives to the requests made.
Differentiation is another way of marketing goods within a competitive environment. The similarity which commodities bear nowadays mean that strategy is required for one product to excel. By differentiating, similar product lines can be brought to the attention of customers in greater detail thereby increasing probabilities for sale.
Naming a product appropriately is another marketing tip which can be obtained from this show. Names typically bear emotional content and recognising the emotions associated with a product can help in naming it suitably. It is required that the name resonates and relates with the purpose for which the product was made.
Finally, positioning is another important aspect of marketing. That’s why we even have it on our Neu Entity Brand Experience (NBX Model) as well. It has to do with tailoring a product/brand such that the customers perceive it in a certain way. By carving its own niche among competing brands, properly positioned products are able to achieve the commercial objectives of marketers more quickly compared to the opposite scenario.
And don’t just stop there. Continuous improvement should be the target for all marketers. Don Draper’s quote “… even though success is a reality, its effects are temporary…” evidences this.
Assuming a comfort zone may result in the marketer not holding themselves to the highest standards. This could actually be the beginning of failure, especially within this profession. So keep on keeping on and have fun!
Entrepreneurship is a skill that one learns not born with. Most of the skills and personalities that make entrepreneurs succeed are developed with time and effort.
Being productive is one such skill that determines an entrepreneur’s success. So here are some ways that we use here at Neu Entity that can help you become more productive to increase your success rate.
Set time limits to complete tasks
The time required to do a job will depend on the type of business and your personality. To become more effective, you need to concentrate on completing tasks within a certain amount of time. This way, you won’t waste time to avoid missing the deadline.
Just like the old saying “All work and no play makes Jack a dull boy,” you need to give yourself time to rest. Take small breaks in between tasks to help your mind relax and prevent your body from becoming stiff.
During the breaks, don’t think about or read anything negative because that can demoralize you. You can go outside to get fresh air, move around or play some energetic music. When you go back to your tasks, you won’t realize how fast you are done.
Some of the most common distractions that you are going to encounter are social media, emails, instant messaging, and texts. To increase your productivity, you need to do something about them. You can consider putting your phone to silent mode or if you aren’t using internet connection while working, turn it off. You can also go to a quiet place to help you concentrate more on your work.
Plan your day ahead
Failing to plan is planning to fail. You need to plan your day of time to avoid being confused about where to start from when you get to your office in the morning. Failure to plan will see you waste the whole of your morning idling around wondering what to do.
Before going home after work, make a list of tomorrow’s things to do. You are more energized in the morning, and you need to exploit that to get most of your tasks done. Having a guide and checklist on what you’re supposed to accomplish for that day will help you achieve that. You will accomplish a lot of tasks within a short time.
Prioritize tasks according to urgency or the amount of time required to complete them. Failure to do this will divert and divide your attention which results in poor work output.
Avoid multi-tasking and delegate
Focus on handling a single at a time if you want to become productive in entrepreneurship. Multi-tasking will leave you with many half-completed tasks or if completed, not the way they are supposed to be done.
Then, remember that you can’t do everything on your own. Delegate some tasks to other people to save on time. You should explain the job at hand to avoid any misunderstandings to avoid a poor output.
Always keep you working area in order. This will help you avoid losing valuable time locating what you need like documents, papers, and pens among others.
Avoid too much chat communication
Technology advancement has facilitated easy communication for entrepreneurs. Some mode of communication like emails and instant messengers do not require hearing the person on the other end.
Even though they are good means of communication, too much usage can lead to time wastage.
Instead, of replying several times to emails and text messages, calling the person on the other end is more convenient. This will save time and even make the message being delivered clearer.
Do not compete with others
The achievement of others does not measure your productivity level. Do not try to compete with others when you see how they have progressed. This will be letting them dictate how you work. You should set your goals and start working towards them at your own pace.
When handling a task, break it down into smaller chunks if it’s possible. That’s how you set objectives and truly succeed in marking them off your to-do list.
The above ways can help you become a more productive entrepreneur. Well, I hope you try them now for a successful entrepreneurship adventure.
G Suite, formerly known as Google Apps, is a powerful set of intuitive business tools that Google has designed to integrate with other commonly used solutions— simplifying your several day-to-day tasks so that you can spend more time growing your business.
Under one platform, you’ll have access to a number of powerful applications such as Gmail, Calendar, Sheets, Slides, Drive, Docs, Forms, Sites, Hangouts, Google+, and many more.
Currently, over 3 million small and large businesses are using G Suite. If your business hasn’t switched to G Suite, then it’s fair to say you’re missing out a whole lot of benefits that it offers.
Well, here are the advantages of using G Suite for your business…
1. Free 30 GB storage
With G Suite, each of your employees enjoys online cloud storage up to 30 GB of content. This storage is shared between Gmail, Google Drive, and Google Photos.
The good news is that there is a business and an enterprise package that offers unlimited storage packages to accommodate businesses with a large number of users.
2. Easy integration with other web apps
G Suite does not only provide an easy-to-understand user interface but also allows for easy integration with other third-party apps, such as CRM and project management solutions. For example, the Google Calendar enables you to create events, schedule appointments and add reminders to track deadlines.
The notifications can easily be sent directly to group members of your organization or those outside, right in their inbox as the Google Calendar is integrated with Gmail.
3. Synched apps
The G Suite tools synch your calendar events, mail, contacts, notes, and tasks to make sure all information is current. The synchronized information can be accessed via mobile phones & tablets (Android and iOS), Windows, Mac, as well as Linux computers.
Speaking of devices, you can use the Admin Console feature to create accessibility settings – controlling the devices and users that connect to your G Suite apps.
4. Makes collaboration simple and effective
You and your selected team members can view as well as edit word processing documents, spreadsheets, and presentations at the same time, without the need for Office software. The edits made are instantly stored in the cloud and backed up by Google.
Interestingly, you won’t lose the previous or old versions and, therefore, you can go back to retrieve the information you need.
There’s the built-in chat feature (we usually use Slack) that makes it a lot easier communicate and brainstorm ideas as team members work on editing the documents, thus allowing fast completion of projects in an organized way.
You’ll realize that this feature simplifies sharing documents, and eliminates the need to pass around a Word document for review to editors and then compare their revisions to the original version of the document.
5. Full access to key data
The G Suite Google Cloud Search option allows you to easily search and access all the company’s data created and stored by whichever employee.
This is ideal especially when information is stored by a specific user as it can help prevent the loss of sensitive details.
6. Creates a trusted & professional communication
The ability to send custom emails with your domain name, for example, firstname.lastname@example.org — is perhaps the most appealing perks of using G Suite. It helps create a more professional communication, and it will show your customers that you take your business seriously.
7. Increased Convenience
Authorized parties can access their cloud-based data whenever they are, from any device as long as there’s internet connection.
However, if a member is in a location where there’s no network, admins can grant controlled access to documents offline.
8. Top-Notch Data Security
Your business is guaranteed the highest standards of security for data stored in the platform’s cloud storage (Google Drive). G Suite employs a 2-step verification system, which prompts users to sign in with their passwords and a second verification code sent to their mobile phones
This makes it hard for unauthorized members to access user accounts.
We believe the G Suite useful features make it a practical solution for your wide range of day to day business needs and we are happy to share with you the business tools you need to move operations anywhere and grow your business.
Whether you are a large corporation, small business, or you want to build a personal brand, social media is the way to go. You need to utilise various social media platforms such as Facebook, Instagram, Twitter, and YouTube. However, creating accounts in all these platforms and posting your content is not enough. You need to build a tribe. This is simply a group of loyal followers. By having a huge number of loyal followers, you will be able to do anything that you want on the platforms, whether it is to promote new products or marketing your brand.
However, building a tribe can’t happen miraculously. There are various things that you need to do.
Here are tips on how to build a tribe.
1. Know your tribe
Start by knowing your tribe. Who are they? What age group do they fall under? Where do they live? By asking yourself these questions, you will be able to narrow down your tribe based on various characteristics. Knowing your tribe will also help you to create relevant and high-impact content. Of course, you can’t talk to everyone. By doing so you may end up talking to no one. Once you have identified your tribe, focus on answering their most important questions.
2. Know the social media platforms that your tribe uses
After listing the main characteristics of your tribe, you will be in perfect position to know the main social media platforms that they use. This knowledge is critical as it will determine your next course of action. It will be meaningless to work on gaining followers on Facebook when a big percentage of your target tribe is on Twitter or Instagram. You will be wasting your time with the wrong audience.
Social media platforms operate differently. Knowing the right social media network will help you to come up with the right techniques that you can use to reach out to your followers.
3. Build quality content
Unless you are using social media for fun, you should focus on building content. It is the best way of building your tribe is by developing quality content. People and brands that post quality content always win many followers. Even though your ultimate goal may be to market your brand, your content doesn’t have to be always promotional. You can post something that will entertain and educate your audience. Research shows that videos, pictures, and GIFs tend to have high engagement rate. Including them in your posts will help to boost the number of your followers.
Ensure that your content is relevant to your tribe. After critically segmenting your followers, you will be in a good position to know the type of content that they will like and one that they will hate. For instance, you will use a formal tone on content that is tailored for the seniors and informal tone for content that is meant for a younger audience.
4. Use Hashtags
Hashtags can help you to gain more followers and expand your tribe. Hashtags can help you to reach more people just with a single post. You can use them to highlight what your content is about. The use of hashtags is applicable in almost all social platforms. In Twitter, hashtags are used to highlight the hottest topic that is trending. You can use a ride on such tags to gain followers who are also discussing the same issue. You only need to ensure that the hashtags are relevant to the content that you have posted.
5. Engage your audience
Instead of posting contents and waiting for reactions from your followers, focus on building a community where communication is two-way. If it is on Facebook, you should create a group that is related to your brand. For instance, if you are running a freelancing business, build a community whose discussions will be on issues relating to freelancing. Communities tend to attract people who are interested in certain topics. It is also easier to win loyal followers from such communities.
While in social media groups and communities, try to speak with the members instead of speaking to them. Let them share their views on various topics. Such relationships tend to grow into loyalty.
Building a tribe can take you months and even years. You won’t achieve everything overnight. Keep putting efforts even if things seem to go slowly. Some tasks such as shooting videos can drain your energy. Patience and hope can keep you going.
A tribe is one of the most valuable resources that a brand can have. It will much easier to execute different marketing goals through your followers.
Follow the tips in this article as they will help you to build a successful tribe.